Wikipedia defines social media marketing as the process of gaining website traffic or attention through social media sites. Social media marketing  usually centers efforts on creating content that attracts attention, engages and encourages readers to share it across their social networks.

As a social media marketing consultant it is my duty to align your social media strategy and business objectives to deliver your content to users across platforms in a way which is engaging, informative and authentic in order to win you more business.

Whether you’re a start-up or an established brand, having a strategy for engaging prospective customers on social media platforms is crucial to your company’s success.  More than ever, people are making use of  social media for gathering information about products and services in order to make informed purchasing decisions. These days, it is not enough to have just a website for your business – your digital footprint needs to extend to social media marketing sites like Facebook and Twitter to grow revenues. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get your company into the game or risk falling behind your competition.

Although I am based in Costa Rica, I have happy social media clients worldwide.

I make sure that I am always available for questions and support via email, Skype or over the phone. I like to make sure that my clients are always kept in the loop during the social media marketing process and that I provide them with the tips, tools and training to manage their own camoaigns if they choose to do so. Alternatively, I can manage it all for you, while you get on with managing and growing your business.

All that’s needed for us to start working together is for you to contact me via my email form and provide some basic information about your business and objectives for your social media marketing campaign. I’ll schedule a Skype call so we can have a face to face discussion regarding your timelines, your requirements, expectations and budget. If it’s on, we establish a marketing brief and begin to plan, develop and deploy of your social media strategy.

Once the marketing brief has been agreed to and finalized verbally, I encourage you to contribute ideas and samples of campaigns that you like as well those which you don’t. When I’m satisfied that I have enough information about your requirements to work with, I’ll begin the project by researching your marketplace to develop a strategy which includes the elements required to meet your objectives and present it to you for review.

I listen carefully to your feedback and make the necessary changes to the proposal and offer advice on why I have arrived at the conclusions submitted. This process of consultation and refinement continues until the social media marketing proposal achieves perfection and you’re happy for me to get to work.

Once the campaign setup and launch have been completed we will set up successive rounds of consultation to discuss your strategy, make adjustments, review social engagement reports and continually provide quality, authentic material to engage your users across your social platforms.